Among those adult smokers who wouldn’t otherwise quit smoking, many are looking for better alternatives to smoking—but no single product will address all individual preferences. A range of alternatives is key to helping every adult smoker that doesn’t quit move away from cigarettes. Foralladult...
PMI has spent more than a decade developing innovative better alternatives to smoking to help move every adult smoker away from cigarettes. Our vision is of a smoke-free future—and, to date, we’ve invested over USD 14 billion toward this ambition. But we know that to...
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.
June 2022: Learn why we say scientifically substantiated smoke-free products are better alternatives than cigarettes and can positively impact population health.
IQOS offers better alternatives compared to cigarettes for the adult smokers who would otherwise continue smoking. Real satisfaction from tobacco that is heated, not burnt: No fire, no smoke, no lingering smell. Shop IQOS WE WELOME YOU ABOARD A SMOKE-FREE WORLD Millions of smokers around the wo...
Though initially thought to be a means to facilitate smoking cessation, recent evidence and the E cigs epidemic suggest its implications in significant morbidity and mortality. The other alternatives for conventional tobacco cigarettes have also been implicated in cardiovascular diseases. This manuscript ...
TAAT™ is meticulously engineered to closely emulate the sensory components of smoking a tobacco cigarette with zero tobacco and zero nicotine. TAATs provide smokers 21+ the freedom to choose to enjoy their same smoking ritual without sacrificing the p
Without delving too deeply into confessions of a smoker, it might be well to warn those about to celebrate that nothing is necessarily permanent. In 2024, a congressional committee approved a proposed constitutional ban on electronic cigarettes and vaping that was passed and is now in the process...
In addition to being one of the most effective and realistic smoking alternatives, e-cigarettes also represent a substantial cost savings over traditional tobacco cigarettes. Not only will switching to electronic cigarettes reduce the cost to your health, it will also lighten the cost on your wallet...
Discover why millions of adult smokers globally have switched from cigarettes to IQOS. See Important information. Your style. Your way. Mix and match with our widest range of accessories. Ever. Discover accessories IQOS news. Explore all articles Blog How to Clean Your IQOS ILUMA 03/27/2025...