Engagementis the "roof" that sits on top of the pillars. Engagement is the singular expression of whether or not a player enjoys the game ("engagement" is a better word for "fun", as it covers more broadly the type of positive experiences we can have while playing games). Engagement is...
Why? CASE D–6 Motetronix Technology: Marketing Smart Dust "The next 18 months will be critical in getting the word out about our technology and products," says Ajay Gupta, president of Motetronix Technology. "The Dust Storm is on the horizon and companies that capitalize on it early have...