Brands, being ubiquitous, can provide different perceptions of brand equity and brand authenticity among consumers. This paper aims to identify the impact of the fit between a brand, premium positioned, placed in premium channels, in contrast with popular channels placement. A produc...
The makers of Bio-Oil Skincare Oil are back in the lab after 30 years. Bio-Oil Dry Skin Gel is the brand's first product in decades, and the founders speak to Allure about why they created it and how it works to nourish dry skin.
The original Peninsula Hotel, established in 1866, began as a small trading post before evolving into a prestigious hotel catering to the city's growing expatriate community. This initial venture laid the groundwork for the brand's identity: a commitment to unparalleled service, ...
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Manufacturing Stigma and Allure: Bio-Brand and the Racial SelfMukherjee, Roopali
(2015). Retaining the allure of luxury brands during an economic downturn. Journal of Fashion Marketing and Management, 19(4), 416-429.Hassan,Salah, Melika Husić-Mehmedović in Philippe Duverger. 2015. Retaining the allure of luxury brands during an economic downturn: Can brand ...
doi:10.1504/ijsmm.2011.041572Anthony K. KerrPaul R. EmeryInderscience PublishersInternational Journal of Sport Management & Marketing
Pursell, Chris
ANN S KIM By ANN S. KIM Staff Writer
Making American White Men Great Again: Tom Brady, Donald Trump, and the Allure of White Male Omnipotence in Post-Obama Americadoi:10.1007/978-3-030-19799-5_16In this chapter, I critically examine cultural representations—advertisements, journalistic accou...