This article uses Deuze's (2006) Principals of Digital Culture (participation, remediation, and bricolage) to analyze Lithograph's Longest Tattoo Chain campaigns in which the company broke up Alice's Adventures
“Now here we are in our own wonderland.” Beth Marshall plans to get two tattoos inspired by the show. The first tattoo, which she intends to get before opening night, will be the White Rabbit mask, and right below it the line from the play, “Even nonsense has sense in it.” ...