Lauren Johnson
Facebook ads are in part why this algorithm change is happening, and it has the potential to be a boon for businesses that do a great job creating relevant content for their audiences. By ads having fewer opportunities to appear in the news feed, this opens up the opportunity fo...
While this change is likely the final nail in the coffin for organic reach on Facebook, the real question is, where is Facebook steering brands (and their ad dollars) next? Top communicators and publications (like theNew York Times) have pointed to video—where Facebook has made major inve...
And that makes sense: If everyone starts relying on ads, the demand will go way up. (According to one theory, the Facebook algorithm has been tweaked specifically to drive up ad prices.) Even so, don’t get caught up in doomsday scenarios about what this Facebook algorithm change means ...
Facebook will try to predict which posts are sparking meaningful conversations, prioritizing those posts in your news feed so that, as Mark Zuckerberg put it, “the time we all spend on Facebook is time well spent.” This change means Facebook users will see less public content from pages ...
On January 12th, Mark Zuckerberg informed about a planned major change to the Facebook algorithm which determines the selection and the order of posts that are displayed in user feed. In short, updates posted by users (friends) will receive a much greater priority, while posts from brands (fa...
As you may have seen on Twitter, there’s an easy way to downplay the algorithm change. If the posts of “friends and family” will get top ranking in the News Feed, then publishers just need to get those folks to share their stories....
After the new algorithm change, Facebook will be filtering posts that consist ‘engagement baits’ on their content. While it is good to get a hefty amount of engagement on your post, but it is even more important to get good ones. ...
the “free ride” brands have enjoyed since Facebook’s inception. While we can’t say if this is indeed one of the motivations driving the update, there is little doubt that the change will result in brands spending more ad dollars on Facebook to reach their current and prospective ...
Essentially, Facebook has made this bold change to emphasizequality over quantity.For the good of the overall user.The social media powerhouse’s goal ( they SAY) isnotfor you to spend as much time as possible on their platform. Rather, they want to see the time that you spend is qualit...