当当中国进口图书旗舰店在线销售正版《预订 Airline Marketing: Strategies for Success in a Hyper-competitive Environment 航空营销:在竞争激烈的环境中取得成功的策》。最新《预订 Airline Marketing: Strategies for Success in a Hyper-competitive Environment 航空
As in other industries, airline advertising and marketing strategies revolve around a value proposition. For example, Ryanair – an Irish low-cost carrier – has a value proposition that sounds like this “low fares airline.” And it perfectly communicates to the customers what the company stands...
Marketing Strategies for Improving Customer Attitude Using Airline Advertising Model: Focusing on Corporate Image and Brand Loyaltydoi:10.15722/JDS.18.4.202004.13Ah-Hyun OhHye-Yoon ParkKorea Distribution Science Association
features. Chief among them were their techno- logical, marketing and managerial strengths, which enabled them to overcome the so-called “liability of foreignness” in a variety of markets. For the most part, they invested in wholly or majority owned subsidiaries. They transferred technology, prod...
airlines implement a range of actions to satisfy and stay connected with their main customers, the passengers. These activities include marketing strategies (e.g., from social media activities to internal operations to improve safety and service quality). Based on the findings of these studies, mar...
Integrating GIS and BCG Model for Marketing Strategic Planning. In The 11th Annual Conference of Asia Pacific Decision Sciences Institute. Hong Kong. Google Scholar Ma et al., 2019 Ma W., Wang Q., Yang H., Zhang Y. An analysis of price competition and price wars in Australia’s domestic...
This paper investigates how airline pricing strategies and revenues have evolved over time for unbundled flight products, using the eight largest U.S. airl
understanding ‘trending destinations’ or activities, airlines can target their marketing and route development plans accordingly. Social media can also provide insights into traveler preferences, booking patterns and behavior, enabling airlines to personalize marketing campaigns and optimize pricing strategies...
The industry is constantly working on new caching strategies that maximize cache accuracy while minimizing the number of calls to the airline’s reservation system. A typical caching strategy consists of determining which availability results to store, which cache entries to overwrite, when to “void...
Beatty, Roger. Recovery Strategies for Irregular Airline Operations, unpublished, 1993. Google Scholar Barnhart, C, E. L. Johnson, R. Anbil, L. Hatay. “A Column Generation Technique for the Long-Haul Crew Assignment Problem,” Optimization in Industry: Volume II, 7–22, 1994. ...