作者是Lari Numminen,原文题目为《AI in Marketing – 2024 CMO Survey Results》发表于generatemore.ai. 文中提到的很多AI工具国内还用不了,但新技术能帮营销人解决哪些问题,带来怎样的好处非常有前瞻性。另外你也许会对营销人对AI的不同态度有所共鸣,文中还提到了对营销服务商的一些建议,这个角度也很有参考价值。
Reap the content, client and ops benefits of AI in marketing As enterprises look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands, successful CMOs leverage AI in the following ways. ...
How using AI in marketing can improve ROI We know businesses can expand their audience size and reach with AI-driven insights and targeting capabilities. We also know how using AI in marketing can enhance conversion rates by delivering personalized content and product recommendations. The same is t...
The Importance of Artificial Intelligence in Marketing: In the long term, artificial intelligence will become an integral part of global commercial entities. It can recognize faces and objects and is crucial for user retention and lead...
Examples of AI in marketing that you can use today Even if you don’t realize it, you’re likely already interacting with AI. Have you used Siri or Alexa? That’s AI. Ever purchased an item suggested to you while online shopping? That’s AI. Seeing companies that use AI and how thes...
The benefits and challenges of using AI in marketing As with other new technologies, there are both benefits and challenges to using AI for marketing purposes. From maintaining the quality of the large data sets needed to train AI to complying with the field’s ever-expanding privacy laws, org...
AI 在 marketing 中有很多应用,例如 搜索,推荐系统,程序化广告,市场预测,语音/文本识别(会话商务),防欺诈,网页设计,商品定价,聊天机器人等。 其中很重要的一个部分叫 audience target,AI 可以应用在这里,可以对顾客和顾客的需求进行精准的定位,找到前20%最有价值的客户,预测顾客下一次会买什么东西,这样可以减少时...
How to use AI in marketing: 8 strategies Let's get granular with AI marketing—how can you use it to improve your day-to-day initiatives? I consulted with my colleagues in marketing to compile some practical use cases for AI. In the following section, I'll also discuss some real-world...
2021-JBR-Mustak et al (artificial intelligence in marketing - topic modeling, scientometric analysis, and research agenda) 该文来自Journal of Business Research主要运用自然语言处理、机器学习和统计算法,对1960 - 2019年3月间发表的214篇有关人工智能...
AI in marketing is a proven successful strategy:86% of companiesthat have incorporated AI created better customer experiences. By adopting the technology, you can do the same. Add AI to your marketing toolbox, and see how far it can take you and your business. ...