AI has also changed the social landscape through its use in social media. AI can be beneficial to general users, marketers and the platform itself. But it also comes with some challenges. Applications and examples of AI use in social media Social media uses AI to increase personalization and ...
There’s no denying the importance of social media for businesses. More than half the world (58.4%) is now on social media. This makes it the biggest focus group on the planet with a potentially endless well of customers. If your business isn’t on social media yet, it's the right ti...
Learn how AI in Social Media can help transform your online brand presence. Explore 10 practical ways to leverage AI for greater engagement and success.
Now that you know how big an impact AI has on pretty much any aspect of business and marketing. Let’s take a closer look at how you can leverage it for your social media marketing strategy. Create and Manage Social Media Content Content has never been in such demand as it is today. ...
Proves your impact and helps you make better business decisions As the role social plays in an organization becomes more sophisticated, you’ll need more sophisticated insights to inform better business decisions. AI analyticsand automation tools mine massive amounts of data faster than the speed of...
Theories such as the Medium Theory by Marshall McLuhan and the Network Society framework proposed by Manuel Castells provide critical lenses through which we can assess the impact of AI on our social interactions.Authenticity and TrustOne of the central issues surrounding AI-generated content is ...
Another thing is clear: the US presidential election in 2024 will color much of the discussion on AI regulation. As we see in generative AI’s impact on social media platforms and misinformation, we can expect the debate around how we prevent harms from this technology to be shaped by what...
AI for social media marketing is making a big impact. It's like having a helpful tool to handle the hard work. Chatbots are there to talk to customers constantly, improving their experience. AI is great at creating ads that connect with the right people. Pay attention to social media to...
The Future of Social Media Analytics with AI The rise of AI popularity has already had a significant impact on the industry, and we can expect to see even more advancements in the years to come. In this section, we'll take a look at three key areas where AI can help improve your busi...
series of webinars on the impact of AI on media and communication organized by the Philippines Communication Society (PCS) and TVUP, the University of the Philippines’ Internet TV Network, dubbed “AI, naku! Understanding the Impact of Artificial Intelligence on Media and Communication Educatio...