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The rise of AI in marketing automation: How technology is redefining engagement With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI)…. ...
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Like many revolutionary technologies, artificial intelligence (AI) has had its fits and starts. Particularly in marketing, only recently has its adoption taken off: In January 2020, 50% of respondents to an Advertiser Perceptions survey had “no plans to use AI in marketing.” Somehow that ...
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AI boosts SEO and content marketing by tailoring content to user intent, optimizing for search engines, and ensuring continuous performance updates. Continue Article Guest Contributor Emotional loyalty in the age of AI Explore strategies for enhancing customer lifetime value, brand advocacy, and mark...
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