The Australian Football League (AFL) used Tableau Cloud and Einstein 1 Platform to increase memberships by 10%, centralise data management, and grow its business via more effective fan engagement. About the Organisation The Australian Football League (AFL) is the pinnacle of Australian...
comeback, Arena Football has to find ways to cut through the clutter to get some exposure away from their games and into the general conversation, so why not dive right into one of the hottest topics in American sport off the field these days; legalized gambling. While pay fantasy platforms...
“We now capture nearly every single point of engagement and make that data surfaceable via Tableau. So clubs can see ticketing data, merchandise purchases, and whether fans are engaging in fantasy or social media competitions,” said Elisa Koch, Head of Data and Analytics, AFL. The GWS GIANT...
Fantasy Football was the brainchild of Oakland businessman Bill Winkenbach, a minority owner of the Raiders, and the result became known as the Greater Oakland Professional Pigskin League. “I think it was a charter flight,” Ross recalled. “I was sitting with Wink. We had been talking abou...
The Australian Football League (AFL) used Tableau Cloud and Einstein 1 Platform to increase memberships by 10%, centralise data management, and grow its business via more effective fan engagement. About the Organisation The Australian Football League (AFL) is the pinnacle of Australian Ru...
So clubs can see ticketing data, merchandise purchases, and whether fans are engaging in fantasy or social media competitions,” said Elisa Koch, Head of Data and Analytics, AFL. The GWS GIANTS were an early adopter of the Fan Data Service, leveraging it to become much more data-driven ...
The AFL also plans on implementingTableau Pulseto provide real-time reporting at the executive level. “We’ve gone from table-based views to interactive charts,” said Koch. “The next step will be using Pulse to offer our execs more real-time interaction. For example, if an exec loo...
So clubs can see ticketing data, merchandise purchases, and whether fans are engaging in fantasy or social media competitions,” said Elisa Koch, Head of Data and Analytics, AFL. The GWS GIANTS were an early adopter of the Fan Data Service, leveraging it to become much more data-driven ...