Here’s how it works: You add a piece of code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for “TV” on all of the pages where you sell TVs will let you later show relevant TV ads to everyone who vis...
First, log in to iSpionage, and then conduct a URL search for your brand. Next, click on the “Competitors” tab to view your top competitors in AdWords and Bing. As you can see here, the list includes not only SEMRush, one of our direct competitors, but Wordstream, an indirect compe...
You could conduct video interviews with customers and use these clips as the focus of your ad, take customer quotes and surface the text in your video to reinforce messaging, or create a customer logo wall and display the images in your video. You can even have your customers record their ...
This setup means that every new piece of code gets automatically tested, ensuring problems are caught and addressed sooner rather than later. Your web application will evolve and change, and your tests should grow with it. Regularly update and maintain your test scripts to keep them relevant and...
Bidding in Google Ads can be handled manually, but it can also be automated by using Google Ads scripts (small snippets of code typically written in JavaScript that perform specific tasks automatically) and conditional triggers i.e. bidding more on keywords targeting mobile traffic or certain kind...