Google AdWords is a pay-per-click (PPC) advertising platform, which means you pay to drive traffic to your website and/or landing pages, but advertising on Google isn’t as simple as saying, “I want to pay X for every click.”Unfortunately, you’re not the only business out there wh...
To illustrate how Google decides whether a site’s “sole or primary purpose” is to show other ads, they’ve provided some handy examples of ‘what’s acceptable’: Here’s the example they show of an “OK” use of Adsense on an Adwords lander: Now, here’s the example they give of...
To illustrate how Google decides whether a site’s “sole or primary purpose” is to show other ads, they’ve provided some handy examples of ‘what’s acceptable’: Here’s the example they show of an “OK” use of Adsense on an Adwords lander: Now, here’s the example they give of...
Text: You only have 2 lines with 35 characters each, so like with the headline you need to make up the most out of it. The best thing you can do is show your unique value proposition. Some examples: free shipping, great prices, unique products, etc. ...
Clearly they understand their target audience, making this so successful. Starting off with a call-to-action that emphasizes benefits instead of listing features; and ending with a friendly message about how the product will make them feel – both elements add up nicely for maximum effectiveness!
Here’s a few more examples we could use: “book online today” vs. “Rent Tents and more” “book online today” vs. “Book now and Save” We could then run the tests using “Call us today” vs. the next highest performers._ (See, I told you, this testing stuff can go on for...
Click the local storage icon — which appears as a gray circle with a line through it — next to your email address in the upper-right corner of your AdWords account. Read and understand the security warning; make sure you’re not using a public or shared computer. If you have questions...
Scarcity and urgency can be incorporated in your ad copy using words/phrases such as “Last 2 Days of Sale,”“Just 10 Items Left,”“Order Now to Avail Discount,” and more. Below are some examples of using authority and social proof to persuade users with your ads: Image source: Conve...
Here are a few examples: Using the Wrong Keyword MatchWe’ve all heard of keyword match: broad match, phrase match, and exact match, right? Choosing the wrong one will make it more difficult for your ad to reach your audience. For example, broad match will display your ad when someone ...
To illustrate how Google decides whether a site’s “sole or primary purpose” is to show other ads, they’ve provided some handy examples of ‘what’s acceptable’: Here’s the example they show of an “OK” use of Adsense on an Adwords lander: ...