The Hispanic population is the largest minority population in the United States and has been for decades. This research compares magazine print ad pages in 1997 to a similar sample in 2015. The magazines sampled targeted the up-scale Latina audience verses magazines targeting up-scale Anglo women...
Critical Role Played by Hispanic Voters in the 2024 Presidential Election to turn the tide towards Trump, and shape America’s Future Una nueva era, How Hispanic Voters Turned the Tide in 2024, detailing the quantitative impact Hispanic voters had on the outcome of 2024’s Presidential Election....
HISPANIC BUSINESSES We’re here to champion your business in the digital realm. Are you curious about your business’s current stage? Schedule your appointment Understanding Business Owners'Hurdles Is Our Forte Who We Are? DO YOU FEEL:
We actively lead and participate in various organizations. Our goal? To support our community and provide a better understanding of the Hispanic market. About Imagina Imagina Communications is a marketing and communications agency located in Houston, Texas that brings to every project a proven track ...
Results of the study suggested that a code-switched advertisement could be both culturally relevant and appropriate for reaching the majority of the Hispanic market. Implications, limitations and recommendations for future research are discussed.Garcia, Ashley Elizabeth...
Hispanic TV is an ideal medium for brands to market to a large portion of the U.S. population. Adweek's collection of stories related to Hispanic TV is an excellent resource for marketing professionals.
Casanova//McCann was founded in 1984, and today is one of the largest Hispanic agencies in the country, independent, minority, and woman-owned and affiliated with IPG. This structure enables Casanova//McCann to offer our clients the benefits of a local communications agency combined with the res...
Indeed, spending for advertising directed to Hispanics market grew to $1.7 billion in 1998, up a sharp 21% from 1997. Importantly, however, the growth in advertising spending has seen no corresponding rise in the number of Hispanic advertising professionals entering the field, and the resulting ...
Most marketers looking to tap into the U.S. Hispanic market have already taken note of its size - 55 million and growing - and substantial purchasing power: currently $1.5 trillion. But now, with the substantial penetration of social med... D Borrero - 《Response》 被引量: 0发表: 2015...
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