Barnum hired a man to wordlessly stack bricks at various corners near his museum during the hours preceding a show. When this activity drew a crowd, the man went to the museum and bought a ticket for the show.
" — Crest toothpaste "Always a bridesmaid, but never a bride" — Listerine, 1923 "Want him to be more of a man? Try being more of a woman!" — Coty Perfumes "A little dab'll do ya" — Brylcreem, 1950s "Plop, plop, fizz, fizz, oh what a relief it is!" — Alka Seltzer ...
Last century, Listerine made it on to the list of Advertising Age’s “Top 100 Ad Campaigns of the 20th Century” with its “Always a Bridesmaid, Never a Bride” campaign, an approach tailored and imitated often throughout the century to feed on women’s insecurities and remind them they ...
" — Crest toothpaste "Always a bridesmaid, but never a bride" — Listerine, 1923 "Want him to be more of a man? Try being more of a woman!" — Coty Perfumes "A little dab'll do ya" — Brylcreem, 1950s "Plop, plop, fizz, fizz, oh what a relief it is!" — Alka Seltzer ...
29) Lux soap ad is one of many variations of comic-formatted narratives typical of products (Listerine is another) sold to cure bodily odors that ran in magazines for decades. Fascinating too, are the ad’s attendant instructions about what can and cannot be said aloud and to whom: “...