How advertisers are leveraging YouTube’s TV screen reach in their campaigns, and incorporating YouTube Shorts in their paid and organic strategies The key outcomes YouTube advertisers are focused on right now, including a look at attention metrics, sustainability, brand safety and inclusive marketing...
"As you know, yellow icons are a signal that only limited advertising can run on a particular video because of its content." YouTube tightened its brand controls last year in the wake of brand-safety problems, but it is now looking to build more options. A number of brands s...
CTV offers an effective way to increase viewer engagement, making it a valuable addition to your YouTube video game advertising plan. Switch Up the Ad Formats While video game ads have traditionally been in horizontal format, the YouTube Shorts format, now extended to up to 3 minutes, is an...
Immerse reach.As mentioned earlier, billions of users watch videos on YouTube monthly. The heavy traffic the platform attracts almost guarantees you’ll find new customers, provided you create the right kind of ad. Cost-effective.You don’t have to break the bank to create ads that work on ...
“Shorts isn’t a huge part of what's being talked about in conversations with Google and YouTube. You can't really say, ‘just run this in Shorts’ like you can with Reels and TikTok,” says Morgenstern. He added that while TikTok has invested in brand metrics, Shorts are limited to...
Not so short, YouTube Shorts announces 3-minute videos According to the social media platform, longer Shorts was a top requested feature by creators. 10/03/2024 By Elena Cavender YouTube's new AI chatbot: Ask what videos are about so you don't have to watch them Why watch the...
News Video Advertising Google Bolsters Advertising On YouTube Shorts By Matt G. Southern Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. 2 min read 3.5K Reads May 1, 2023 ...
against TikTok in the last quarter of 2024, claiming that ByteDance's mobile app harmed and addicted kids. Meanwhile, children and parents continued to consume advertising on TikTok and, to an even larger extent, on Alphabet's video giant YouTube and its TikTok-like spin-off, YouTube Shorts...
As YouTube Shorts were being pushed on the platform, it marked the perfect opportunity to create short-form videos advertising Cider’s limited-time offers. For instance, it created Shorts for an offer that allowed customers to shop any piece of clothing for on...
The popularity of platforms like TikTok, Instagram Reels, and YouTube Shorts highlights the power of short-form video content. Short videos grab attention quickly, making them ideal for today’s fast-paced, mobile-first world. Brands leverage short-form videos to convey impactful messages, showcas...