With Spotify Ads Manager, you can simply select ‘automatic placement’ to run ads across both music and podcasts. Check out to make sure your creative is optimised for delivery on Spotify. View podcast ad specs Hone in on your target audience Our data-driven targeting helps you locate your ...
For advertisers and businesses, now is the time to join the conversation & get your message heard with podcast ads. Learn how to advertise on podcasts in our quick start guide.
Spotify’s recently launched “Broadcast-to-Podcast” publishing tool makes it easy for radio broadcasters to turn existing content into on-demand podcasts. That means publishers can reach thenewer generations turning to digital radioand advertisers can target more audiences on and off Spotify. Spotify...
like radio spots. Other times, the podcast hosts read ads themselves (these are known as host-read ads). The relationship between podcasters and advertisers is symbiotic: Podcasts want to make money, and advertisers want the ears of an
Engage listeners with audio ads on podcasts, streaming music services, and internet radio. These ads are purely auditory, so your message needs to be clear and memorable. For instance, if you're promoting a new fitness product, a catchy audio ad on a popular fitness podcast can intrigue list...
Additionally, the rise of podcasts has opened up new opportunities for brands to reach niche audiences through sponsorships and ad placements within podcasts. In Europe, the digital audio advertising market is influenced by the strong presence of public service broadcasters. These broadcasters have a ...
Which brings us to our second question: Have podcasts affected advances in programmatic tech? For their part,Pandora,Apple, andSpotifyhave dipped their toes into programmatic podcast advertising. Pandora evenopened its ad inventoryfor programmatic buying partway through last year. ...
Look at all the platforms that they post their podcasts on.If they post on a major website like SoundCloud or Spotify, you should be able to see platform-provided view numbers. Look for them on social media.While I don’t look for show numbers here, I do pay att...
Created with Highcharts 7.2.2TotalMusic StreamingPodcasts2017201820192020202120222023202420252026202720282029 Change the visualization to a column chart. Change the visualization to a line chart. Change the visualization to a table. Notes: Data was converted from local currencies using average exchange rates of...
With more than 168 million podcast downloads each month, and more podcasts in the Apple Top 200 than any other publisher. Source: Podtrac, Leading Podcast Publishers, November 2024 PublisherU.S. Downloads & Streams 168,710,000 39,415,000 35,042,000 26,397,000 20,545,000 18,992...