However, the consumer emerged not as a passive victim, but an active agent in the construction of meaning.doi:10.1007/s12646-011-0106-xAmitava SenguptaSonali DePsychological StudiesSengupta, Amitava., & De, Sonali. (2011). Advertising Fantasy: Consuming Passion- 'Consumed' Desire. Psychological...
Classic-type advertising can be seen in some of the slogans that Coca-Cola has used to promote Coke over the years. In 1886 the slogan was, ‘Drink Coca-Cola’ – an imperative that contains the name of the product and explicitly calls on the viewer to consume it. In 1904, the slogan...