While studies show that DTCA impacts the patient-physician relationship, little is known of the effect of DTCA on health insurance markets. We test whether DTCA raises the costs in these markets or makes the...
There’s no doubt that the open exchange still has its charms, but it’s a bit like standing in the middle of a busy marketplace. There are plenty of options, and no shortage of inventory, but there’s always the risk that your ad ends up somewhere you don’t want it to be. PMP...
You've seen plenty of video ads online, from YouTube to your favorite news and entertainment sites. Now use them to drive more customers to you. Sight, sound, motion, and emotion; that's what makes video so powerful. Our process makes it efficient, inexpensive, and effective. Let us sho...
campaigns. We also share insights about your experience here with our trusted partners in social media, advertising, and analytics, who may combine it with other data you’ve shared with them or that they’ve gathered from your interactions elsewhere, helping us bring you better, more relevant ...
Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous (具有共同特点的). If you read Sports Illustrated, for example, you have much in ...
Advertisers are wrestling with a market that seems to grow more complicated every day: new platforms, changing consumer demands, increased complexity, new privacy regulations. Their ad sales business and operating models are getting turned inside out. ...
How Can You Make More Eco-Conscious Choices? Sustainability starts with small, intentional decisions. Whether it’s selecting better promo products, reducing single-use plastics, or supporting brands that give back, every effort makes a difference. Remember, there is no Planet B. This is the onl...
as well as a series of suggestions for managers, policy makers, and industry professionals. In our summarizing of the literature, we also compile important descriptive information, both with respect to published work, but also in comparing advertising in the marketplace to certain societal base rate...
Google Adsis the king of PPC advertising, offering unparalleled reach thanks to Google’s dominance in the search engine advertising market —28% of the market share, to be exact. In fact, Google processesmore than 90,000 search queries every second. Each one is a chance to target a keywor...
MORE Mobile Ad Trends Mobile Ad RatesToday, app and mobile advertising companies present the bulk of the digital advertising market. The nature of mobile calls for a personalized approach, precisely targeting advertising campaigns for the best return on investment. A number of top mobile advertising...