Advertising in the 60s豆瓣评分:0.0 简介:The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades. Targeted by th
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and into the '60s. Like AMC's award-winning drama Mad Men , this bo... A Cracknell - 《Running Pr Book Pu...
根据第三段advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the ‘unique selling points',可知在1960s时期的广告变得更有创意,更有趣,并且开始关注“独特的卖点”。故选D. (3)题详解: 细节理解题。根据第四段For example, product placement ...
Fluxus and Advertising in the 1960s… and NowThis note shows that increasing advertising effectiveness and quantity discounts are two sources of increasing returns to advertising or entry barriers. But larger firms may not be able to carry out the threat to increase advertising to forestall entry....
Long before Jean-Claude Decaux pioneered the concept of out-of-home (OOH) advertising in the 1960s, the country’s most famous landmark had temporarily been turned into a giant advertising billboard by car manufacturer Citroën projecting its name on the Eiffel Tower in 1925. Nearly a ...
US broadcasters, advertising professionals and politicians joined health advocates in the 1960s in calling for controls of cigarette promotional practices, particularly on radio and television. The tobacco industry repeatedly responded with seemingly sincere promises and instituted self-regulation codes and pr...
Although millions of women worked outside the home in the 1960s, ads continued to focus on their role as homemakers. Whether owing to the feminist movement or to women's increasing economic power, after the 1960s it became more common to see women depicted in professional roles. The way ...
2根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。A famous cosmetic brand's advertising in th
In the 1960s, the emergence of television brought about the need for dynamic visuals, leading to the creation of iconic opening sequences, such as Saul Bass’s work for Alfred Hitchcock’s films. An early example of motion graphics used for the opening credits of Alfred Hitchcock's Psycho...
However, discussions of the creative industries and their formation have been largely ahistorical. This article addresses this absence by focusing the evolution of the advertising industry in Australia in the 1960s and 1970s. Although advertising agencies increasingly embraced creativity as a defining ...