The South African society have been involved in a process of transformation, a search for identification and a conscious effort towards nondiscriminatory practices, direct or indirect the past 8 years. This is apparent in current marketing and advertising practices, which remain firmly focused on the...
Ad spending in the In-App Advertising market in South Africa is forecasted to reach US$346.60m in 2025. The market is expected to experience an annual growth rate (CAGR 2025-2029) of 8.32%, leading to a projected market volume of US$477.10m by 2029. The average ad spending per mobile ...
Emphasises the youth of South Africa's population of almost 45 million: 43 per cent are under 20 years old, but 60 per cent of children live below the poverty line and are therefore outside the target area of marketers. Contrasts the freedom that food advertisers have in South Africa for ...
In South America, the Advertising (AVoD) market) market is anticipated to witness significant growth, with projected revenue reaching US$0.82bn by 2024. It is expected to exhibit an annual growth rate (CAGR 2024-2027) of 7.19%, resulting in a projected market volume of US$1.01bn by 2027....
This chapter focuses on the representation of Black people in advertising and the political economy of racismin post-apartheid South Africadvertising industra. It examines racist imagery of Blackness and how this reveals the problem of institutionalized racism in the advertising industry. South Africa ...
摘要: Focuses on Afrikaans advertising in South Africa. Language-based group with the most buying power; Dearth of advertising agencies dedicated to Afrikaners; Twofold problem of print media. INSET: Where the money goes..年份: 2001 收藏 引用 批量引用 报错 分享 全部来源 求助全文 ProQuest EBSCO...
This study examines how the use of sex in magazine advertising varies across eight different countries – Singapore, Australia, India, South Africa, France, Germany/Austria, Brazil and the U.S. Eight magazines were collected from each country. We examined the incidence of sex in advertising and...
The advertising of dental services in South Africa is controlled by rules and regulations of the South African Medical and Dental Council. According to these, advertising is not permissible with the exception of specified professional information which may be made known only by means of a nameplate...
Related Topics Online Advertising Related Reports Online Advertising Market Report by Type (Search, Display, Classified, Video, and Others) and Region 2024-2032 Report 142 Pages March 2024 Global From €2955 Digital Advertising Market - Global Industry Size, Share, Trends, Opportunity, and Forecast,...
But there is little field evidence on the effect of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in South Africa implemented by a consumer lender that randomized creative content and loan price simultaneously. We find that ...