The South African society have been involved in a process of transformation, a search for identification and a conscious effort towards nondiscriminatory practices, direct or indirect the past 8 years. This is apparent in current marketing and advertising practices, which remain firmly focused on the...
In South Africa, ad spending in the Digital Out-of-Home Advertising market is forecasted to reach US$110.90m in 2024. The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.18%, leading to a projected market volume of US$149.70m by 2029. With a pro...
Emphasises the youth of South Africa's population of almost 45 million: 43 per cent are under 20 years old, but 60 per cent of children live below the poverty line and are therefore outside the target area of marketers. Contrasts the freedom that food advertisers have in South Africa for ...
In South America, the Advertising (AVoD) market) market is anticipated to witness significant growth, with projected revenue reaching US$0.82bn by 2024. It is expected to exhibit an annual growth rate (CAGR 2024-2027) of 7.19%, resulting in a projected market volume of US$1.01bn by 2027....
Tokyo, Japan--(Newsfile Corp. - December 24, 2024) - Channel 47 announced the launch of the Seven Great Onsen Resorts in Gunma Hopping Fair. The limited time event will include the sale of dedicated facility entry/transportation tickets and ticketing for tie-up events in the seven participati...
The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the...
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The advertising of dental services in South Africa is controlled by rules and regulations of the South African Medical and Dental Council. According to these, advertising is not permissible with the exception of specified professional information which may be made known only by means of a nameplate...
South Africa has seen a surge in entrepreneurial ambition, with more than half of the country’s youth showing interest in starting their own businesses despite the challenges in accessing funding and resources. Daniel Levy, Co-Founder and Co-CEO of Flow, understands these hurdles first-hand. ...
This study examines how the use of sex in magazine advertising varies across eight different countries – Singapore, Australia, India, South Africa, France, Germany/Austria, Brazil and the U.S. Eight magazines were collected from each country. We examined the incidence of sex in advertising and...