From its beginnings in 1862 until the end of the 19th century, the F.A.O. Schwarz toy store was known to New Yorkers as the “Toy Bazaar,” and by 1929 was something of an institution. As part of a lengthy column featuring ideas for Christmas shoppers,TheNew Yorkeroffered some tips on...
If you looked up the word “communication” in a dictionary, it would say “the exchange of ideas, the conveyance (表达) of information, correspondence (通信) , means of communication: a letter or a message”.To maintain (保持) a good relationship, you must keep communication stron...
2) fall for sth: to be tricked into believing sth that is not true (轻易)相信某事 e.g. The salesman said the car was in good condition, and I was foolish enough to fall for it. 推销员说这汽车状况 fall behind 落后 fall into the habit of 养成…习惯 fall in love with 爱上 10.tri...
Dealerships would do well to study the techniques of car salesman Joe Girard. (His books have been on the market for years and should be required reading in the industry.) While the Detroit Chevy dealership Joe worked in was undistinguished, Joe transformed himself into a one man brand. This...
Advertising is one of the most vital forces in the problem of distribution. Every advertisement is a salesman and is written and sent out with the idea of doing the work of one. It may bring in actual orders or it may merely do "missionary work"; that is, it may introduce a certain...
big ideas come from the unconscious. This is true in art, science, and advertising but your unconscious has to be well informed. Stuff your conscious with information, then unhook your rational thought process 比如来自梦境 the big idea is not easy to recognize, but here's how ...
paidforbyaperson,agroup,anorganization,ora businessenterpriseseekingtoadvancehisoritsgoals. Unit1Advertising Text 2Inamodernsociety,everyoneusesadvertisingin onewayoranother.Apersonmayobtainajobby answeringaclassifiedad.Hemaydecidetojoinan organizationwhoseadvertisementsexpressideasthat ...
“When I was in sales, there was a quote that my manager shared with us. He said, ‘People buy from people they like. When was the last time you bought a car, and you hated the car salesman?’ Similarly, when you move that into leadership, people will naturally pick from their frie...
products and ideas seem better than older ones and ushering in a sense of the modernity. In an address to the American Association of Advertising Agencies in 1926, President Coolidge went as far as to hold advertisers responsible for the “regeneration and redemption of mankind (Marchand, 1985)...
…Carl Rosemade preparations for the annual Charity Ball… …andJames Thurbergave us Part III of his “War Between Men and Women”… Next Time:Made in Germany… “We had the horse and buggy. We had the automobile. Now we have the first real motor car in history.”— Walter P. Chrysle...