If the creative team is fairly inexperienced, the brief may add a considerable number of copy points to help focus the ad. For example, the brief for a cough drop ad may list suggestions such as mentioning the soothing action of eucalyptus by looking for the special blue circle symbol found...
The advertising brief you have created acts as a document to refer back to, for example if something goes wrong. If both parties have a copy of the brief and something isn’t right, you’ve held up your side of the deal and the agency clearly hasn’t followed the brief you set out...
Creative critique.(advertising campaigns)(Brief Article)Hart, Louise
Creative Strategy Examples Barbie Movie The Barbie Movie has truly set an example of a brilliant creative strategy that captivates audiences of all ages. By capitalizing on nostalgia, the movie has cleverly leveraged cross-platform promotion to ensure maximum exposure. ...
The concept for this powerful billboard design came from New Zealand-based creative agency Colenso BBDO. The team was approached by South Auckland local government bodies with a brief to create a design that would lower the number of fatal accidents on the road. Noticing that accidents had incr...
Visual hierarchy is the arrangement and presentation of design elements in order of their importance. It influences the order in which the human eye perceives the information that is being displayed. A simple example would be a business card - the name of the organisation is usually the most ...
For example, I offered the brief, ‘The Economist can make you informed and successful’ and asked for a ‘viral film’. Here’s the result: Description: In this viral film to promote The Economist, we reveal the ultimate secret to success: being informed. The film will show people from...
If you need to boost sales fast, for example, maybe you have a big sale or a new launch coming up, advertising is your best bet. Whether it’s an Instagram ad or a billboard, strategic advertising can get all eyes on the offer and convince customers to take action and make the purch...
• Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in so...
A good example is a television commercial running now, which refers to the ‘animal nature’ of a Jeep by having the car shake mud and water from itself like a wet dog, showering its owners in the messy residue. The fundamental impulse to animate an object in the context of exchange—...