书名: Advertising and Integrated Brand Promotion 作者: Thomas O'Guinn/Chris Allen/Richard J. Semenik 出版社: South-Western College Pub 出版年: 2008-04-18 第1页 作者:[美]Thomas C. O'Guinee 托马斯·C.奥吉恩 Chris T.Allen 克里斯·T.艾伦 Richard J.Semenik 理查德·J.西曼尼克 F713.8/X32 ...
Place yourself in the midst of todays fast-paced exhilarating world of advertising with OGuinn/Allen/Semenik/Closes ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you ...
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contem...
Advertising and Integrated Brand Promotion 作者:Thomas O'Guinn/Chris Allen/Richard J. Semenik 出版社:South-Western College Pub 出版年:2008-04-18 定价:USD 231.95 装帧:Hardcover ISBN:9780324568622 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐...
ManagingCreativityin AdvertisingandIntegrated BrandPromotion 9 StrategyCreativityExecution 1.StrategicCreativity 1.Whatiscreativity? 2.Creativeconcept:A“bigidea,”“thecreative leap” 3.Twinmasters:creativityandstrategy 4.LeoBurnett’sInherentDrama Somethingtounderstand… CreativeBriefCreativeBrief TheObjectiveThe...
industry argument: advertising, promotion, and product displays do not encourage people to start smoking; they just encourage tobacco brand [...] global.tobaccofreekids.org 烟草业声称:广告、促销和产品展示 并不是要鼓励 人们开始吸烟;它们只是促进烟草 品牌 忠诚度,提 供可购得产品的信息,以及吸引...
Establish a company PR skills using sound, reliable information and then use that information to support those efforts.(由于科技的发展,人们现在可以更容易地开始自己的企业分析和公关技能。即使你面临的是一个或好或坏的情况,永远记住,你应该在你的公关中表现得尽可能诚实。利用可靠的信息建立公司公关技能,然后...
1)advertising and promotion广告促销 1.The retailer can make use of joint advertising and promotion for the general brand,which has high-quality and low-cost to gain more profits.指出在一定条件下,以利润最大化为目标的零售商采取对高质低价的一般品牌进行广告促销策略,不仅可以增加零售商销售利润,而且...
sales promotionbrand equityThis article surveys the effects of the individual's attitude toward advertising and nonmonetary promotions besides other subjects, namely advertising cost and monetary promotions on brand equity. It has been surveyed on 392 consumers in Iran. Its results prove the effective...
预订Advertising and Integrated Brand Promotion [ISBN:9781337110211] 【全球购】进口原版图书,约5-8周到达国内后发出 作者:O'Guinn, Thomas; Allen, Chris; Close Sch出版社:Cengage Learning出版时间:2018年01月 手机专享价 ¥ 当当价 降价通知 ¥2533 ...