Communication And Public Relations (PR) For Business The advertising and brand appearance of any organization must include communication skills. One of the really key tasks that could be done would be to interact healthily with customers. That is the meaning of the practice of public relations. ...
(2000), "IMC, brand communications, and corporate cultures: Client/advertising agency co-ordination and cohesion", European Journal of Marketing, Vol. 34 Nos 5/6, pp. 667-686.EAGLE, L. & KITCHEN, P.J. (2000) IMC, brand communications, and corporate cultures: client/ advertising agency ...
most Chinese brand advertisements are playing word games with consumers, perhaps to show creativity. Creative people create new words and make new sentences without breaking the sentences. If there is no solid a
书名: Advertising and Integrated Brand Promotion 作者: Thomas O'Guinn/Chris Allen/Richard J. Semenik 出版社: South-Western College Pub 出版年: 2008-04-18 第1页 作者:[美]Thomas C. O'Guinee 托马斯·C.奥吉恩 Chris T.Allen 克里斯·T.艾伦 Richard J.Semenik 理查德·J.西曼尼克 F713.8/X32 ...
The impact of advertising and brand value on future stock returns is minimal. We find that spending on advertising results in better brand sales and brand profitability. Brand value is also a good predictor of brand performance. Thus, we conclude that advertising and brand value benefit the ...
The role of celebrity advertising on brand patronage Celebrity advertising has been regarded as a strategic marketing communication tool that aids productivity of goods and services of firms or organization a... O Nelson,A Aderogba 被引量: 10发表: 2011年 THE INFLUENCE OF SELECTED MARKETING MIX EL...
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Brand Management It is to forge a connection between customers and a company'sbrand. However, to do so, a company's products or services, including logo, design, packaging, and other features, must be assessed. Furthermore, certain aspects are also evaluated by brand management. It includes ...
Effectiveness of company/brand YouTube advertising to create word-of-mouth: A study amongst South Peninsula High School learners 来自 ResearchGate 喜欢 0 阅读量: 286 作者:CA Isaacs,SM Maart,R Duffett 摘要: Social media has exploded into society and increased the speed of communication with ...
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