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9. Some consumer publishers have cautiously begun to estimate the worst is over, although advertising is still in decline. 10. Britain's advertising watchdog has criticized an ad for a clothing company featuring a partially nude model who appeared to be younger than 16. advertising 英英释义 adve...
A silent but seemingly unstoppable shift is taking place right before people's eyes all over the world. The out-of-home (OOH) advertising industry has been increasingly turning traditional billboards, street furniture, and transit displays into the plethora of flashy screens known as digital out...
1 week ago PepsiCo sued by FTC over pricing bias in sales to retailers View all latest news Featured How Tastytrade is competing for former big brokerage customers By Brandon Doerrer Publishing Partner: The top commercial filmmaking trends that will define 2025 By Ad Age Studio 30 Supe...
Tomorrow is Garfield’s birthday. He first appeared in a comic strip on June 19 1978. Garfield is well known all over the world. Lots of Garfield books have been turned into 26 languages. Garfield products are sold in 69 countries. Jim Davis is Garfield
Ten days and more than 100 emails later, she says she has received messages from women in ad agencies at all levels and from all over the world detailing incidents of sexual harassment. "I'm hearing from women who were sexually harassed 30 years ago and I'm hearing from 22-year-olds...
Don’t get me wrong; I’m not expecting to see robotic Don Draper, who writes poignant lines of copy aggregated from data points all over the world (that’d be cheesy and boring). Rather, I’d be more excited to see how technology is going to change the world of advertising for ...
With celebrities (明星) and fashion vloggers posting photos of Brandy Melville clothing online, the brand has got popular all over the world. However, many girls are finding that the brand’s clothes are too small. The brand’s idea of “one size fits all” has made them feel uncomfortabl...
OTT: (over-the-top) TV-like video content delivered over the internet, bypassing traditional TV infrastructure. Interactive TV (iTV): The catch-all term for adding a viewer engagement piece to television, which may include interactive content, interactive advertising or ichannels. This can be del...
Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China. China is positioned to overtake the world as the nation with the highest v