<div p-id="p-0001">A user can create a video segment or employ an existing video segment, upload the segment to a server, indicate an advertisement to be associated with the video, and then send it to
The control condition used videos from Mayo Clinic that were also approximately 30-second informational “news style” clips featuring researchers discussing the harms of e-cigarette use. To our knowledge, formative research was not used in the development of these ads. The two control videos were...
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