We examined the content of cigarette advertisements in the 1950s to determine whether or not there was a decrease in the use of health claims subsequent to the 1953 meeting. A sample of cigarette advertisements was taken fromTime and Lifemagazines, two of the mostTRACY L SWEDROCK...
Cigarette advertisements in magazines: evidence for a differential focus on women's and youth magazines. Cigarette advertisements in eight popular magazines from 1960 to 1985 were examined. The magazines were selected to represent different market segments, particularly women and youth. Across all eight...
Inthe1950s,economicandsocialsuccesswasthegoalofthetypicalAmerican.Butinthe1960sanewforcedevelopedcalledthecounterculture.Thepeopleinvolvedinthismovementdidnotvaluethemiddle-classAmericangoals.Thecounterculturepresentedmenandwomenwithnewrolechoices.Takingmoreinterestinchildcare,menbegantosharechild-raisingtaskswiththeirwives...
It first started in the 1950s. With the whole family in town together, it made sense to go out and do some Christmas shopping. Families across the US had the same idea and soon, the day marked the “official (正式的)” start of the Christmas shopping season....
Father roles: The omitted roles in US magazine advertisements from the 1950s-1990s 来自 digital_collect.lib.buu.ac.th 喜欢 0 阅读量: 13 作者: C Punyapiroje 摘要: Father roles: The omitted roles in US magazine advertisements from the 1950s-1990s....
In the 1950s, filtered cigarettes were considered feminine. For Philip Morris’ new Marlboro Reds, ad agency Leo Burnettrebrandedthem to appeal to men through rugged cowboy imagery in “You Decide” ads. Core Pillars of Outsized Success: ...
Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s Recent researchers have argued both that there has been change in the way gender is portrayed in television commercials and that gender images have remaine... K Allan,S Coltrane - 《Sex...
It was first used in Philadelphia in the 1950s. The police called this day Black Friday because of the heavy traffic it caused. In the 1960s, stores tried to rename the day “Big Friday”. It did not stick. The name “Black Friday” continued to spread across the country. It seems ...
“The Orpheus myth is the original love triangle, Romeo and Juliet kind of story. Lyrically, it’s not literally about my life. I feel like I’m kind of a bit of a sponge in a way. Like, if people around me are going through things, I find it very hard not to be empathetic.”...
the most popular magazines of the first half of the 20th Century:Liberty;True Detective;True Romances; andPhotoplay. By the late 1940s, however, Macfadden’s board forced him out and brought in a less unconventional firm, Bartell Media Corporation, to manage the publishing empire. Around the ...