Language features of advertisement: -figurative speeches修辞手段:___暗喻, simile明喻 -verbs: simple,___动态词 -___现在时态 -collocation搭配:___形容词+名词 -KISS principle:___相关知识点: 试题来源: 解析 metaphor short, dynamic present tense...
pun translationtranslation strategiesWith the development of globalization and the increasing commodity circulation among countries, advertisement as one of the most effective promoting methods, has also transcended the boundaries of countries and attracted more attentions. In order to make their ...
1.3.1 Personification Personification endows the lifeless products with human feelings and it not only adds human interest to the products, but also shortens the distance between products and customers. The affability makes the advertisement language more vivid and also touches the customers' hearts. ...
advertisement 商务英语写作 Advertisement PracticalBusinessEnglishWriting Objectives ForKnowledge：1.ToknowtheAD’slanguagefeatures2.TomasterthecomposingstrategiesoftheADForCapability：1.TodraftasimpleAD.返回 ADS TypesofAD NewspaperAdvertisement（报纸广告），MagazineAdvertisement（杂志广告），TelevisionAdvertisement（电视...
Through establishing reliable personality rhetorician can inspire audience’s amicable mood so as to make preparation for the next persuasion.Different audiences have different psychological features that are alsoconnected with the audience’s sex, age, acquirement, character, interest andcircumstance. It ...
2.The language of English advertising has its distinctive features.广告英语语言独具特色 。 3.English advertising is a very important style to express information to public, which emphasizes its high commercial value.广告英语语篇是一种注重商业价值的信息传播性文体。 延伸阅读 外贸英语--货物保险英语表达...
StylisticFeaturesof Advertisement LexicalFeatures 4．“雅”语、“俗”语平分天下，色彩缤纷 Eg1.Thehomeofyourdreamsawaitsyoubehindthisdoor．Whetheryourtastebeacountrymanorestateorapenthouseinthesky，youwillfindthefollowingpagesfilledwiththeworld’smostelegantresidences．打开门，等着您的就是梦寐以求的家。无...
2.With the purpose of giving publicity to their products,promoting export and expanding overseas market,every enterprise begins to pay more attention to the English advertisement and correspondingly to devote more power to the creation of the advertisement.为了更好地宣传产品、促进出口销售、开拓海外市场...
NOTE: The Advertisement Legacy package will soon be unsupported. If you are installing this package for the first time, we recommend that you instead use Advertisement with Mediation to ensure continued access to the latest Unity Ads features. ...
slogansshouldnotbeconstrainedtolanguagelayer.Asrecipientsofadvertisementslogans,consumersconstituteakeypartofit withtheirconsumerpsychologiesandcontentmentgainedfromadvertisementslogansplayinganimportantroleinelevatingeco⁃ nomicvalueofitslanguages.Thispaperanalyzesfactorsaffectingtheeconomicvalueoflanguagesinadvertisementslogans,...