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Pay-per-click advertisements on Google, Bing, and other search engines provide an effective way to attract potential customers to your website. They also give you the opportunity to target users based on their location, device, and other preferences. With the right planning and advertisement copy...
With live-stream shopping so ubiquitous, how can a new brand reach a large number of customers in the Chinese market? The use of KOLs is the most important indicator that a live-stream shopping event will be successful. A KOL is a “key opinion leader,” commonly known as an “influencer...
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