Dmitriy tells me that it was forged against a backdrop of “longterm depression” (to which I can only say, Dude, if you could pull off something like this when you’re depressed, I can barely imagine what you could come up with when you’re ecstatic). The phrase “mystical noir ...
There was often a very cool idea at the heart of their novels—something that would make me yelp in delight if expressed as an elevator pitch—but to my neophyte eyes, they’d pooched the execution. It didn’t matter that so many of them essentially lived in the bestseller lists; I ...
She was one of only two cats in the Magic Bungalow back then, before it was even called that, when Caitlin and I had just started dating. Minion took one look at me and decided shehated my guts: hissed and glared and left the room. She was clearly the one I had to win over, the...
he is widely regarded as the original “Mad Man” who would transform his industry from being an artless way to sell things to a source of persuasive creativity. He led Madison Avenue to its now-influential “Creative Revolution”, which emphasised emotional resonance...
The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money.In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:...
Rorschach blots. If something happens to be preying on your (waking) mind, the brain might be more likely to shoehorn those blots into something conceptually related to that subject. (I liked that interpretation: it explained why the solution to my M.Sc thesis came to me in a dream.) ...
The Dec. 28 issue was filled with ads that enticed readers to escape the cold of winter and head south… …and given the new economic climate, grasping social climbers could travel to nearby Havana and still claim to have visited a foreign land… …and Pan American Airlines offered this un...
A busy season full of big, if not the biggest, shopping events has begun. Follow the steps in this guide to help increase your seasonal sales. Start using Amazon Ads to promote your products and create campaigns. Sponsored Products Create cost-per-click ads to help customers find your produc...
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A new book by Taschen brings together some of the more notable - although mostly American - efforts from the last century. It's the story of the car, told via the advertising that paralleled it, spread over nearly 600 pages. And although it doesn't include that very first advert, it do...