For more help with testing, check out our post onFacebook A/B testing on a budget. Write Copy That Drives Results on Facebook The best ads on Facebookultimately lead to sales. As a marketer, you need to make sure you’re putting the ingredients together to create an ad that gets the...
Taco Bell’s ad campaign targets fast food lovers and Taco Bell fans looking for quick, tasty meals. The ad features a catchy, repetitive description of the main ingredients and a high-quality image highlighting the food’s appeal.Key takeaways:The repeated copy makes the ad memorable A ...
Make it look easy.For those unfamiliar with Hello Fresh’s business model, some assemblage is required. This ad demonstrates how the food kits work in five pictures: Make different meals with a box of pre-portioned ingredients and easy recipes. Guardian Weekly What’s great about this ad: V...
The better variety of ingredients you provide Google to work with, the more options they have when planning what to serve. And because these are quite literally discovery ads, for many people these ads will be the first introduction to your brand. Put your best assets forward to make a ...
Once you have these key ingredients,work on your branding. Using your brand logo, colors, and other elements will help users to recognize and remember your business. It’s also important to uphold yourbrand identity. In other words, make sure your ad “fits” what you want people to think...
build an advertising campaign around their targeting based on an ingredient, recipe content or cuisines. Whilst other companies simply target IAB subcategories of Food & Drink, Gourmet Ads literally has hundreds of solutions across ingredients, cuisines, meal categories, kitchen appliances and even ...
The next step in running Google Ads is one of the most important ones. You can’t make a recipe without ingredients, and you can’t run Google Ads without keywords. Keywordsare the words and phrases your target is typing into Google Search. With Google Search ads, you bid on keywords th...
Advertising on social media is a scientific formula, or a kitchen recipe if you prefer. If you follow the procedures, select the best ingredients and mix them correctly, you can’t fail. Do you want to be the Gordon Ramsay of Facebook ads?We have the best Social Media ads “menu” onl...
The most effective way to earn the trust of an ‘informed’ audience is to be honest, transparent, solution-focused, and empathic. These are the ingredients that make up a successful lead generation strategy. In this article, I’ll walk you through the simple but often neglected process of ...
After building brand awareness and consideration, you can slowly transition into the “Decision” stage with product-focused ads.Here’s one of my favorite examples from Hootsuite.This ad is excellent for a few reasons.It provides a stellar value proposition by pointing out how time-consuming ...