Understanding Drivers of Brand Love - The Role of Personalized Ads on Social MediaBrand lovePLS-SEMSocial mediaPersonalized advertisingPurpose This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media. Design/...
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N.J. Turnpike Drivers Will See Electronic AdsBillboards on the turnpike are going digital, following a trendthat allows advertisers to flash...KAREN ROUSE