Infrastructure: AI improves the performance and efficiency of the ads system. AI continues to help the system make smarter and faster decisions about who is most likely to take an action after seeing different types of ads. Modeling: AI improves performance and measurement with less data. AI hel...
AdParlor, an agency established in 2008 and now a division of Fluent (NASDAQ: FLNT), is a leading provider of data-driven digital media strategy and execution that unlocks explosive growth for world-class and disruptive brands. Through our GrowthFuel framework we offer proprietary performance mark...
"It's not always about AdParlor," said Elle von Dierer, VP of commercial at ada, adding that the focus is on the bigger picture that looks at what keeps CMOs up at night and the steps needed to be taken in order to transform a business from a digital perspective. "The USP that we...
AdParlor, an agency established in 2008 and now a division of Fluent (NASDAQ: FLNT), is a leading provider of data-driven digital media strategy and execution that unlocks explosive growth for world-class and disruptive brands. Through our GrowthFuel framework we offer proprietary performance mark...
Choose an agency partner with deep roots across all the paid-social platforms. In addition, look out for experience in scaling retail/eTail/DTC programs profitably with multi-channel executions. Each digital platform has nuances, strengths, and weaknesses, and leveraging each to its maximum benefit...