adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with a...
Adidas, however, says it’s making progress toward a 100 percent recyclable shoe. Last year, the company worked with 200 people to test out a concept running shoe, the Ultraboost DNA Loop. Adidas asked the individuals to test them, wear them, and provide feedback so the company could take...
The Futurecraft.Loop is a shoe created with performance running and sustainability in mind. It is a 100-percent recyclable sneaker. Adidas encourages its owners to return it to the brand when they are done using it. The shoe will then be then be broken down and reused to construct an entir...
Adidas unveiled the fully recyclable Ultraboost DNA Loop running shoe in 2020, and a wider rollout is planned for 2021. Slow but steady progress on circularity Adidas has steadily increased its use of recycled materials over the past decade, with more upticks planned for 2021. More than 60 pe...
a critical component that sits beneath your midfoot, connecting the front of your shoe to the back. Boost-like polymer could, in theory, do it all. And of course all these new Boost materials would be recyclable, too. One Boost shoe could easily be ground up with a pile of o...
partnered with Parlay for the Oceans, a nonprofit that creates recycled plastic from plastic fished from the oceans, to create sneakers and clothes. The company also launched FutureCraft Loop, an effort to create a fully recyclable running shoe (anda winner of Fast Company’s 2019 Innov...
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adidas has revealed FUTURECRAFT.LOOP – a 100% recyclable performance running shoe to strengthen its commitment to tackling plastic waste. Together with Parley for the Oceans, the FUTURECRAFT LOOP applies sustainable material throughout the entire silhouette. Each component is made from 100% reusable ...
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Recent examples of such innovations are Futurecraft.Strung, a running shoe with an upper based on athlete data – to be launched in 2022 – or new vegan and recyclable versions of the popular lifestyle silhouette Stan Smith. adidas aims to make one of its most important and most succes...