The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue. The biggest apparel brand in the world The global sports apparel market is highly fragmented, with basic di...
During the COVID-19 Pandemic (2020-2021): Consumer confidence plummeted due to uncertainty about health, job security, and the economy. This period saw a significant decline in retail sales initially. However, Adidas noted a surge in online sales as consumers shifted their shopping habits, partia...
With rising sports and fitness enthusiasm, India, Brazil, and Africa are prospective markets. The growing middle class and youth population in these regions and an interest in a healthier lifestyle drive sports product demand. Adidas might capitalize on this potential by localizing and expanding its...