In fact, the two companies were not directly competitive before merger. The target group of Adidas is a quasi athlete, whose products are excellent in performance. Although Reebok is diversified in product, its target consumers are mostly female, young people and so on. However, in order to f...
Despite his increasing age and company success Adolf Dassler continued to obsessively innovate – creating adidas shoes that were lighter, more comfortable, and which fulfilled the needs of the athlete. In 1963, Adolf’s work with the German National Football Team gave him the idea for ...