Cost re-framing works like this: When people are told the price in a smaller unit, their routine thought process is disrupted, and the price seems like more of a bargain than it actually is.In the study, the researchers went door to door selling note cards for charity. In the first pit...
Kit sat on the back steps and laced up his running shoes. Getting a bit battered he thought. Might have to invest in a new pair if I plan on doing that marathon later in the year. Jumping nimbly to his feet, and making sure he had the ball in his pocket, he set off up the roa...