through which ad-tech companies trade consumer data for use in predictive advertising. The allegation at the centre of the investigation is that the data of UK citizens was being leaked to thousands of UK companies, in what has been
Adtech arrival in UK challenges leaders in ad-serving market.(Company Business and Marketing)(Brief Article)Holt, Julia
Report by with policy recommendations by Ad Tech Surveillance on the Public Sector Web A special report on pervasive tracking of EU citizens on government and health service websites Key Insights Ad tech companies are extensively tracking EU citizens who visit non-ad funded government and public...
The CMA said Thursday it was assessing whether Google’s role in the ad tech industry may be distorting competition. The internet giant is a dominant player in the online ad market. Google acts as both a demand-sid...
The rise of digital marketing means brands are using innovative tools and software, AdTech, to target, deliver and measure their digital advertising campaigns.
The £13.6 billion ($17.9 billion) claim, brought by the Ad Tech Collective Action LLP, accuses the company of abusing itsdominant positionand causingsignificant lossesto UK online publishers. Juliette Enser, interim executive director of enforcement at the CMA, noted on Friday that "many busine...
The United Kingdom maintains its position as the largest ad tech market in Europe, with approximately 33% market share in 2024. The country's leadership is supported by its advanced digital infrastructure, high internet penetration, and strong presence of advertising technology companies. The UK mar...
The market exhibits a diverse end-user concentration, encompassing a broad range of enterprises and industries that employ advertising technology. The need for AdTech services is widespread, ranging from small enterprises to the largest e-commerce companies. Nonetheless, several AdTech companies can dis...
For over 18 years, UKAD has been developing software that elevates our Clients' businesses to new heights. Our expertise spans the full spectrum of IT services, specializing in Ecommerce, Retail, Logistics, Fintech, and Healthcare domains. Building teams you can rely on Facts about us At ...
The law firm filed the class action style claim on behalf of potentially hundreds of users. They say the data breach happened mainly before April 2018 and between May 2018 and April 2020 and included two adtech companies, Localytics and Apptimize. ...