A Data Management Platform is software used to store, manage, and organize data, mainly for advertisers, marketers, and publishers. Technically, DMP usesfirst-party(emails, names, telephone numbers),second-party(other websites, companies, advertisers), andthird-party data(cookie IDs and mobile ide...
Performance-based ad networks compensate publishers based on the effectiveness of the ads, typically measuring clicks, conversions, or leads. While advantageous for advertisers seeking specific results, they may not provide stable revenue streams for publishers. ...
Allows publishers to create custom dashboards Epom Ad Server Reviews: With a 4.4 on both G2 and Capterra, Epom is a consistently solid choice of ad server for most publishers. Reviewers often mentioned how the tool simplifies complex ad campaign management, but they also mentioned encountering ...
Easy to use CRM/Ad management software for Newspapers and Magazinepublishers on the road or in the office. SmartPublisher™ Easy to use CRM/Ad management software for Newspapers and Magazinepublishers on the road or in the office. SmartPublisher™ ...
That means there’s no need for contact between the advertisers and publishers. All ad management is done through the network, so you’re not going to have to worry about a lot of back and forth. There are various types of ad networks to choose from, depending on your needs as either ...
Complete ad inventory management tools, including tracking of earnings from different channels and avenues 2. OpenX OpenX is ahigh-performance programmatic marketplacedesigned to empower publishers with detailed, actionable insights regarding their audience. The exchange’s primary tool,OpenAudience, is ...
Publishers benefiting from ad management that is cut out for them Four of the many reasons you’ll fallin lovewith us Higher Flexibility An independent publisher on the verge of moving to an in-house setup or an enterprise that has built its own ad tech stack - we have a solution made sp...
Publishers benefiting from ad management that is cut out for them Four of the many reasons you’ll fallin lovewith us Higher Flexibility An independent publisher on the verge of moving to an in-house setup or an enterprise that has built its own ad tech stack - we have a solution made sp...
In a fast-moving, ever-evolving industry, you need a partner that can deliver value today and innovate for the future. Our sell-side platform is built with publishers in mind to empower you with access to unique and differentiated demand while protecting your user experience with a strict comm...
Ad Management Tools AdGlare's Ad Server Software was built from the ground up with both publishers and advertisers in mind. Publishers use AdGlare for direct deals to maximize their ad revenue, while advertisers typically use AdGlare to optimize ad spend and ROI. ...