A Google spokesperson told the news agency: “The European Commission’s case about our third-party display advertising products rests on flawed interpretations of the ad-tech sector, which is fiercely competitive and rapidly evolving. We remain committed to this business.” Neither the Commission n...
offer, Google has proposed splitting parts of its business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella, some of the people said. That entity could potentially be valued at tens of billions of dollars, depending on what assets it ...
John Blackledge of financial service firm Cowen states that the increase was driven by the company's new offerings that allow shoppers to purchase directly by clicking ads. He adds that Google's overall search business is expected to generate further growth.MICHELE...
Alphabet unit Google could face EU antitrust charges next year over its digital advertising business, putting the company at risk of its fourth fine in the EU of more than a billion euros, people familiar with the matt...
European Union regulators hit Google with fresh antitrust charges Wednesday, saying the only way to satisfy competition concerns about its lucrative digital ad business is by selling off parts of the tech giant's main moneymaker.
Perhaps the more serious allegation is with the selling end. The European Commission believes Google's ad-selling business DoubleClick For Publishers unfairly passes on information about buyer activity to AdX. That means AdX can tweak its results so that businesses get better results from using it ...
Google infamously has a hand in multiple steps of the digital ad process, a business that has become the focus of a state-led antitrust lawsuit against the company. Google runs an auction, or exchange, where ad transacti...
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The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they’re unaware of the change. If a small business’ Google Business Profile’s name and address doesn’t match the information with the ad, advertising will be paused. ...
Google agreed to pay 220 million euros ($268 million) and change the way its business works across the world after settling a France probe that struck at the heart of its power over online advertising. France’s antitrust agency said Monday the U.S. tech giant used its dominance over ad...