At the end of last year, I surveyed 156 small, medium and large advertising agency owners and senior leadership about their business development practices. A wide variety of organizations participated, with a good distribution of sizes by employees. 28% were 1- 10 employees and 26% were 100+ ...
Jordan P.Executive Director, Business Development & Communications, digital-first marketing agency in the Northeast We’ve worked with RSW/US for almost 12 years, with substantial new business wins, positioning us on the radar of companies we hope to do business with. Our New Business Director ...
What are common mistakes to avoid in agency new business development? Overextending Without Focus: Avoid trying to be everything to everyone. Specialize in certain areas to differentiate your agency from others. Neglecting Business Development Culture: Ensure that business development is ingrained in th...
This year’s survey and the resulting RSW/US 2022 Ad Agency New Business Report see ad agencies, marketing services firms, and PR firms in a different place in 2022; with organic growth slowing and “new” new business tougher to get, agencies have some work to do. Over 3,000 Agency e...
Fantastic insight on the emergent trends in new business development. Opened my eyes to the structural changes & dynamics occurring in the industry and the coincident tactics needed to meet the challenges of the changing client/agency relationship. ...
Working in advertising agency new business development can be the same. You get to work with some of the best and brightest, be highly creative, experience fun times, and relish the thrill of victory. But there are some aspects that remind me of cleaning latrines. ...
AdEasel® is a professional, full-service marketing and advertising agency based in the Midwest with principal offices in Chicago and Des Moines. Founded in 1999, AdEasel has grown by fostering strategic partnerships with local & global leaders, and p
Admonet is more than just a digital agency; we’re a tight-knit team of web specialists including developers, project managers, editors, marketers, and web designers. We prioritize seamless communication and foster direct relationships with our clients. Our agency comes highly recommended by our cl...
So, a huge part of the NEWMEDIA advertising agency (and all other advertising agencies that are worth listening to) is strategy development. This involves taking the time to understand the needs and expectations of each client. To figure out the ins and outs of their business, and look at ...
Known has done 18 MOAs in the past year and said the service currently accounts for 5% of the agency’s total revenue. R/GA Wins Eli Lilly Social Business Amid Weight-Loss Drug Boom AccountsByBrittaney KieferJanuary 24, 2025 Eli Lilly has added R/GA to its social agency roster. ...