Here’s what’s interesting: our census proves that there’s no real consensus when it comes to clothing in Britain, which is a good thing. Since Cool Britannia sunk, the UK’s fashion identity has become increasingly disparate – corecore, micro-trends, and increasingly...
Customer Retention Strategy Example: Canva WhenCanvafirst stepped into the graphic design market, they were competing with some of the most established brands in the industry. They were the little fish in a big pond. Now, they've become a household name (at least in every tech and marketing ...
Interestingly enough, 54% of consumers believe that the smaller the community the bigger the influence. It's interesting because a lot of the brands I have talked to say they want “up and coming bloggers,” then turn around and try to get the top influences, for more of the same-old, ...
The industry involves four players: brand, network, affiliate, and the customer. Not all of these players are always involved at the same time; some brands have an affiliate program and they manage the relationship with affiliates directly. In other cases, networks have offers for the affiliates...
Thinksport was founded by a biologist who was concerned about the materials and ingredients in baby products and set out to make safe, functional, sustainable products. Today they make a variety of food service and personal care products. The deodorant is cruelty free. ...
If that’s not enough to entice you to check MICHI out, perhaps the fact that the majority of the brand’s leggings and bras are created with eco-friendly and sustainable textiles will. Yvette Yvette/Instagram If you’re looking for cute workout pieces that won’t break the bank, you’...
To help counteract some of these negative effects, in 2011, Greenpeace International launched 'Detox My Fashion,' a program that, according to the report, is meant "to challenge big clothing brands from all sectors to take responsibility for the environmental impacts of their manufacturing supply ...
Amazon offers various advertising formats, ranging from Sponsored Products and Sponsored Brands to display and video ads, even including dedicated multi-page stores. This allows products to be positioned prominently, potentially surpassing current bestsellers. Sellers can strategically create advertising ...
“We’re seeing more secondhand and circularity programmes, but most brands are not converting them into their business plans in a meaningful way,” said Rachel Arthur, a London-based sustainable fashion consultant. “The sustainable choices should be the default choice.” Brands could make the sw...
Clothing can be a major expense for parents when their kids are going back to school. Gyna Uhrlass, an entrepreneur and content creator in Manhattan, New York, is a mother of three who focuses on using sustainable clothing options to help budget for clothing expenses. She says one of the...