Use action verbs. Create a sense of urgency. Be creative. 1. Keep it simple. In my experience, the most effective CTAs are often the most simple. For instance, a CTA that says “download now” tells the user that they can download related materials just by clicking on your button. When...
Action verbs feel energetic and powerful to read. As a result, assertive action verbs are what drive conversions. Use the action verb in the imperative (command) form, like when you’re telling someone what to do. Common assertive action verbs used in CTAsinclude shop, purchase, get, buy, ...
Children with autism spectrum disorder (ASD) have marked difficulty with vocabulary, lack of language, or shortcomings with their ability to organize their oral expression; thus, they cannot effectively communicate with others. In particular, people with