Google Analytics recently updatedits layout. One of the new Standard Report sections is “Acquisition” — which contains data on how a site acquires customers, whether through ecommerce, lead generation, or fund raising efforts. While the definition of acquisition may vary among organizations, the ...
Acquisition reportPDF You can use the acquisition report to get insights into how new users arrive at your website or app for the first time, as well as the sources of everyday traffic. Note This article describes the default report. You can customize the report by applying filters or ...
Amid rumours, Google has confirmed the acquisition of Kaggle, a community platform full of data scientists and machine learning enthusiasts. On Wednesday,Google said in a blog postthat Kaggle will be joining Google Cloud, in which the skills of Kaggle's team will be put to use in machine lea...
According to a report from Juniper, chatbots are expected to save companiesaround $11 billionin annual costs. It also frees your customer support staff to focus onrealproblems – the things thatneeda human touch. After all, that’s what you hired them for and they shouldn’t...
Talent Acquisition 260 Talent Acquisition AI Recruiting Talent Experience Strategy 260 Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report Advertisement The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is...
The June 2015 job report – showing 223,000 new jobs created in June and a 5.3% national unemployment rate at a 7-year low – was great news for those who have been job hunting1. But for companies that need to hire new employees, these numbers are creating new challenges to find the...
Set that page up as a goal in Google Analytics (GA), and the GA Landing Pages report will tell you how many people got to this thank you page from where they landed. Use that to count up how many thank you page hits came from the blog. For example, here it is for Grow and Conv...
2. Use Analytics Tools Tools like Google Analytics, social media analytics, and customer relationship management (CRM) systems can provide a wealth of information. They can tell you who your visitors are, how they found you, and what they’re doing on your site. ...
Looker's first release since its acquisition by Google Cloud sports bidirectional integration with Google Marketing Platform and tie-ins with Google Ads. The release also adds Slack integration, revamped dev tools, and important performance improvements.
To better understand the threat of mobile ad fraud, take a look at thisreport. User acquisition challenges continue to mount. App marketers must stay on top of the latest with paid marketing trends to reduce wasted spend and address fragmentation. Throughout this guide, you’ll gather important...