Account-based marketing allows you to weed out less valuable companies early on and makes sure that Marketing and Sales are in complete alignment. In return, your team can leap into the critical processes of engaging and delighting target accounts much faster. Account-based marketing (ABM) is a...
so once it is explained, there is little confusion as to what it is or the benefits of account based marketing. However, this acronym is already “taken” in certain other industries. For example, if you ask, “what is ABM in banking,” you’ll find that an ABM definition banking may ...
Explore Dun & Bradstreet’s guide to Account-Based Marketing (ABM) and learn how customer and account data brings sales and marketing together for the win.
Account based marketing solutionscan be integrated with a CRM or marketing automation tool to run campaigns targeting your target accounts. What makes account-based marketing technology truly remarkable is that it allows you to reach not just contacts you have in your database, but also other key ...
And with account based marketing strategies, you can make that possible. Instead of fishing for prospects with a net, you’ll be targeting the best fit with a spear. Sounds like a plan! In this article, you’ll learn the following: What is account based marketing 5 benefits of setting ...
Account-based marketing flips the traditional sales funnel upside down. I love the example of fishing with nets versus fishing with spears. When you fish with nets, you throw out a generalized marketing campaign to fit the needs of your customer persona, but you’re not entirely sure what wil...
What is an example of account-based marketing? An ecommerce skin care brand might use an ABM strategy to close a deal with Sephora. They first might look at what kinds of skin-care products Sephora already sells and position themselves as filling a need that isn’t being met for Sephora’...
Account-based marketing (ABM) defined "60% of those companies who have employed an ABM strategy for at least one year attribute a revenue increase to its use." How does account-based marketing work? Essentially, ABM narrows your focus to the highest opportunity accounts, viewing each as a ma...
After closing out the list, we’re back at GumGum. They seem pretty good at account-based marketing! This final example illustrates the concept of“Fake it ‘til you make it.”GumGum created an ingenious and effective marketing product for various Clorox brands and then showed it off atClor...
Account-based marketing (ABM) defined "60% of those companies who have employed an ABM strategy for at least one year attribute a revenue increase to its use." How does account-based marketing work? Essentially, ABM narrows your focus to the highest opportunity accounts, viewing each as a ma...