Welcome to the Academy of Marketing Studies Journal. The Academy of Marketing Studies is an affiliate of the Allied Academies, Inc., a non profit association of scholars whose purpose is to encourage and support the advancement and exchange of knowledge, understanding and teaching throughout the wo...
Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.搂...
marketing, business, risk, finance, banking, economics, and other business disciplines, led by an elected Board of Presidential Advisors from Europe, Asia, India, Africa, Arabia, and The United States. The Global Advisory Council for GAFM ® has been composed of 50 member professionals including...
Academy of Marketing Studies Journal, 18(1), 99–111. Google Scholar Pettijohn, C. E., Pettijohn, L. S., & Taylor, A. J. (2002). The influence of salesperson skill, motivation, and training on the practice of customer-oriented selling. Psychology & Marketing, 19(9), 743–757. ...
The Academy of Marketing Studies is an affiliate of the Allied Academies, Inc., a non profit association of scholars whose purpose is to encourage and support the advancement and exchange of knowledge, understanding and teaching throughout the world. The AMSJ is a principal vehicle for achieving...
Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume ...
Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.搂...
A recent proposal to the National Science Foundation by a consortium of three universities (University of Nevada, University of North Texas and University of Louisiana, Monroe) deals with this lack of accessibility to advanced science and math courses by creating a Virtual Academy of Mathematics and...
Many core marketing concepts (e.g., markets, relationships, customer experience, brand meaning, value) concern phenomena that are difficult to understand u
In this article we develop a comprehensive understanding of diverse representation in advertising. While numerous studies highlight increasing demand for diversity among some consumers, such enthusiasm is not universal. This is creating challenges for brands, some of which have faced backlash, either due...