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Get our bi-weekly newsletter for the latest business insights. Sign up now Just For You What’s the Revenue Impact of Using AI-Driven Marketing Strategies? 5 min read How Do You Use Generative AI in Marketing To Build Customer Trust? 7 min read Three Ways Marketing Teams Can ...
最后,如何衡量ABM营销的阶段性成功可从几个方面入手,第一,行为指标,比如白皮书下载量,Email打开率,Newsletter订阅率,等一些互动指标,这些是定量的。第二,用户反馈,定量和定性结合,通过一段时间的沟通,客户整体感受如何,体验如何,客户可感知的内容价值。第三,业务影响力,比如通过活动增长了多少潜在的业务机会,销售管道...
最后,如何衡量ABM营销的阶段性成功可从几个方面入手,第一,行为指标,比如白皮书下载量,Email打开率,Newsletter订阅率,等一些互动指标,这些是定量的。第二,用户反馈,定量和定性结合,通过一段时间的沟通,客户整体感受如何,体验如何,客户可感知的内容价值。第三,业务影响力,比如通过活动增长了多少潜在的业务机会,销售管道...
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● 行为指标,比如白皮书下载量,Email 打开率,Newsletter 订阅率,等一些互动指标,这些是定量的 ● 用户反馈,定量和定性结合,通过一段时间的沟通,客户整体感受如何,体验如何,客户可感知的内容价值。 ● 业务影响力,比如通过活动增长了多少潜在的业务机会,销售管道的转化率是否有提升,客户实际购买金额是否有提升等等。
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