AB testing tools are simple to implement on your website which will then allow marketers (or anyone you authorise) to make changes quickly, without requiring a developers input.What are the different types of AB tests? The term AB testing is sometimes (incorrectly) used interchangeably with the...
A/B-test calculators, A/B-testing knowledge and a step by step guide for A/B-testing with Google Tag Manager
A/B testing is a method used to compare two or more versions of the same page or app to determine which one converts or performs better. Read more.
The complete guide to know all about A/B testing. Learn what’s A/B testing, how to run a successful test for the best results and more.
Website A/B testing provides a great way to quantitatively determine the tactics that work best with visitors to your website. You may simply be validating a hunch, or your hunch could be proven wrong. However, there is still an upside because you won’t stick with something that isn’t...
Split URL testing for major changes Split URL testing is a method that allows you to test different variations of a page by hosting them on different URLs. It’s very useful for testing major changes to your website, such as a complete redesign, or a longer page with more copy on it ...
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a. Usability testing In simple words, you can sit and observe how your test participants use your website. Make notes where they get stuck or confused. Form your hypotheses to improve these situations and let A/B tests decide if they work for you. This method gives you exceptional insight...
Essential A/B and Multivariate Testing Tools. Best websites on AB and multivariate testing You may also find useful Avinash Kaushik's overview of theadvantages and disadvantages of website design testing alternativesand other great tips on where to start withimproving website design effectiveness. ...