but the contents of the rest of the funnel, like the email sequences and sales pages. As these elements of the funnel will also play a role in helping you generate sales from your white paper.
White papers can be effective tools at multiple stages of thesales funnel. They generatesales leadsat the top of the funnel, and they're good for nurturing leads already inside it. For instance, a company's blog post may include a call to action linking to a white paper to get a potent...
You may have heard that white papers are good for lead generation and content marketing, but what exactly are they, and how do you write one?
Problem/solution white papers build trust and credibility. Case study A case study white paper showcases a real-world example of a customer’s experience with a product, service, or solution. It tells the story of a business customer, the customer’s challenge, and how the product helped ...
Consider this data-driven white paper example: theSprout Social Index™. The Index™ is our annual 30+ page white paper filled with unique data based on consumer and marketer surveys. We look specifically at the state of social marketing, and offer insights on topics like consumer behaviors...
Whitepapers are usually at least 2,500 words and written in an academic style. They are educational and useful, and should not be written like a sales pitch. A whitepaper is intended to be used prior to a sale. It should provide only facts and no opinions. ...
Sue EmondGwyn FinnellHealthcarepapers
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The Basic Solution —Don’t jump into talking about your own product yet. This is still a part of the educational aspect of the white paper. You should describe the basic solution that the reader should consider. For example, if you were trying to sell software as mentioned earlier, here ...
A white paper is an informational document issued by a company or not-for-profit organization to promote the features of a solution or product.