but the contents of the rest of the funnel, like the email sequences and sales pages. As these elements of the funnel will also play a role in helping you generate sales from your white paper.
but the contents of the rest of the funnel, like the email sequences and sales pages. As these elements of the funnel will also play a role in helping you generate sales from your white paper.
3. Format Your White Paper Next, choose the format for your white paper. There are three basic formats: backgrounders, numbered/bulleted lists, and problem/solution papers. These formats help create shorter reports that are great for today’s electronic (PDF orinteractive) white paper: Backgrounde...
White papers can be effective tools at multiple stages of thesales funnel. They generatesales leadsat the top of the funnel, and they're good for nurturing leads already inside it. For instance, a company's blog post may include a call to action linking to a white paper to get a potent...
For an example of a business white paper, consider Shopify’s“Path to a Performant Checkout” whitepaper. This approachable 12-page document includes an eye-catching title page, a short table of contents that provides an overview of the paper's main themes, and four sections set off by co...
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political ...
Whitepapers are usually at least 2,500 words and written in an academic style. They are educational and useful, and should not be written like a sales pitch. A whitepaper is intended to be used prior to a sale. It should provide only facts and no opinions. ...
Consider this data-driven white paper example: the Sprout Social Index™. The Index™ is our annual 30+ page white paper filled with unique data based on consumer and marketer surveys. We look specifically at the state of social marketing, and offer insights on topics like consumer behaviors...
The paper doesn't have to be lengthy, but it shouldn't be written like a blog post. Blog posts tend to be shorter. Yet, even the lengthier ones may have objectives that differ from those of a white paper. For example, white paper goals include nurturing an audience or...
The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in itsbranding. Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal. ...