K.(2001) .An Investigation of Attitude Toward the Brand, Commitment, and True Brand Loyalty in a Cross-Cultural Context .Journal of East-West Business, 7:1, 37 -- 64 Day, George S. (1969) .A Two-Dimensional Concept of Brand Loyalty .Journal of advertising Research 29-35 Deepak, A. ...
The same goes for any of the ethics you hold dear as a brand - from credibility, to trustworthiness, to reliability. 02. Seek inspiration Inspiration comes in two ways—from outside and from within. So, we’re going to break this step into two. First, explore the logo-verse around ...
These days CRM is the center of attraction of every other scholar and expert. As each day passes by, many companies are adopting the concept of CRM in their business to stay updated with the customer-oriented market. It is gradually sinking in the desperate need of exhaustively detailed famili...
This research consisted of two stages: A. Determining the assessment factors The process of determining the initial assessment factors of innovation capability, based on intellectual capital, was carried out in two steps. The first step was to identify the assessment factors by conducting a systematic...
To avoid imitation, think of a way you can protect your unique designs. If you can trademark a logo or a concept – it may be a worthwhile investment. 6) Create a brand identity During the planning phase and before you start marketing your brand, you need to establish your identity....
The biggest sorrow of brand is no cognition; the biggest sorrow of enterprise is that I am in front of you, but you dont know me! Therefore, how to operate the brand is a topic worth discussing. Branding is a three-dimensional model, it is a system of thinking and work, rather than...
aThe concept of measuring the consumers' level of attachment to a brand can be called brand strength (synonymous with brand loyalty). 测量消费者的概念平实品牌的附件可以称品牌力量(同义与商标信誉)。[translate]
Attitude is not one dimensional construct – it has multiple dimensions including: cognition, affect, emotion, value, and consciousness (Fiore & Kim, 2007). We used two dimensions of attitude in our study: cognitive attitude and affective attitude following Eroglu's (2001) classification of ...
It’s time to (temporarily) put aside the business side of things and start thinking about the t-shirts themselves. Your first t-shirts should reflect your brand’s essence and properly introduce your unique design perspective. So, refer back to your brand concept and niche for inspiration. ...
Through its engineering services, the Group designs and manufactures special custom-made machines, automation, machines for automatic visual and dimensional control and integrated multi-technologies, according to the specific requirements of its customers.It has a total production volume of 200 million ...